Are you ready to put your Boca Raton luxury condo in front of the right buyers at the right time? You want polished marketing, strong privacy controls, and a plan that makes your home look and feel like the best option on the market. In this guide, you’ll see the exact media, messaging, and distribution steps we use to maximize exposure and drive qualified showings for upscale condos across Palm Beach County. Let’s dive in.
Why Boca condos need a plan
Luxury condos in Boca Raton attract discerning buyers who expect resort-style amenities, security, and a seamless buying experience. Many are seasonal residents and second‑home buyers who want lock‑and‑leave convenience. Others are downsizing from single‑family homes or investing in a waterfront lifestyle.
Buyer activity is strongest from late fall through spring, when out‑of‑state and international buyers are in town. That seasonal lift matters, but year‑round visibility is important for remote and investor buyers who shop online first. A smart launch captures peak traffic while keeping your listing prominent throughout the year.
Positioning that sells your lifestyle
Before we touch a camera, we define your listing’s story. The right message sets expectations, attracts the correct audience, and helps your home stand out from similar units in your building and neighborhood.
- Lifestyle focus: resort living at home with concierge, spa, pool, and fitness.
- Location and access: waterfront views, beaches, dining and shops nearby, and easy access to Palm Beach and major airports.
- Turnkey convenience: secure building, valet, and lock‑and‑leave ease.
- Investment appeal: low‑maintenance ownership and, where permitted, seasonal rental potential.
We pair a short hero narrative with precise facts. Expect a polished headline story followed by clean bullets that highlight square footage, exposure and views, standout amenities, upgrades, parking and storage details, and HOA features.
The media package we produce
Your condo deserves visuals that feel editorial, not just transactional. We create a comprehensive package designed to stop the scroll and turn interest into showings.
Professional photography
- Full‑frame images with high dynamic range for crisp interiors and views.
- Twilight exteriors that showcase skyline and water glow.
- Amenity and common‑area shots that sell the building as much as the unit.
- A 24 to 30+ image set optimized for web and high‑res print.
Drone imagery and video
- Aerials that show waterfront proximity, marina access, and beach context.
- HOA‑approved flight plans handled by qualified operators who follow FAA Part 107 rules.
Cinematic video
- A 2 to 3 minute guided tour that blends lifestyle scenes with the best angles of your condo and building.
- 60 to 90 second neighborhood highlights for buyer context.
- 15 to 30 second teasers for social to spark engagement fast.
- All videos captioned for sound‑off viewing.
3D tours and floor plans
- An immersive walkthrough so remote buyers can experience the flow.
- Dollhouse and floor plan views to verify layout, storage, and sightlines.
Copywriting that converts
- A hero narrative that paints the lifestyle.
- Amenity bullets that are easy to scan.
- A neighborhood paragraph that underscores Boca’s dining, culture, golf, marinas, and beach access.
Distribution that reaches real buyers
High production only matters if the right buyers see it. We combine brokerage infrastructure, targeted digital campaigns, and owned media placements for layered reach.
Core listing syndication
- MLS with rich media for maximum visibility across broker networks.
- Exposure across major real estate portals and luxury networks where appropriate.
- Premium placement opportunities during launch for added lift.
Owned media advantages
- Placement on our regional radio and podcast channels to highlight your listing and the Boca lifestyle.
- TV hosting exposure when aligned with property profile, expanding reach to lifestyle‑driven audiences.
Paid digital and social
- Geo‑targeting to affluent ZIP codes and likely mover profiles.
- Interest targeting aligned with yachting, golf, and luxury travel.
- Retargeting to keep your condo top of mind after the first visit.
- Instagram, Facebook, YouTube, and LinkedIn content tailored to each platform.
Broker and private network outreach
- Broker previews, tours, and invite‑only events for top Palm Beach and Miami agents.
- International broker networks that connect with buyers from Latin America, Canada, and Europe.
- Segmented email campaigns to relocation leads, seasonal buyers, and local luxury agents.
The concierge timeline
We manage the process end‑to‑end so you have a clear plan and fewer decisions to juggle.
Pre‑listing, week 1 to 2
- Property audit: upgrades, HOA documents, assessments, parking and storage, and rental rules.
- Staging and prep: declutter, professional staging, cosmetic repairs, and deep cleaning.
- Approvals: HOA permission for photography, drone, and in‑building marketing.
- Creative planning: shot list, video script, and neighborhood filming plan.
Launch week
- Production: photography, drone, video, and 3D capture.
- Asset delivery: edited photos, video cutdowns, 3D tour, and floor plans.
- MLS input: accurate amenities and a neighborhood narrative.
- Teaser release: social posts, email alerts, and broker pre‑notifications.
First 30 days live
- Paid ads: targeted social, YouTube, and programmatic display.
- Social cadence: 3 to 4 posts per week across formats.
- Broker outreach: private tours, broker opens, and luxury publication pitches.
- Events and showings: VIP twilight experiences and by‑appointment tours with white‑glove coordination.
Reporting and optimization
- Weekly dashboard: impressions, clicks, website visits, 3D tour engagement, inquiries, showings, and feedback.
- Strategy check: adjust targeting, creative, and pricing at planned intervals based on qualified buyer response.
Contract to close
- Coordination of inspections, HOA timelines, and escrow milestones.
- Buyer guidance for move‑in rules and building logistics.
- Post‑sale sold story to support your goals and the building’s value narrative.
Privacy, security, and HOA rules
Luxury buildings often have strict guidelines. We work within those rules while keeping your privacy front and center.
- Showings by appointment only, coordinated with concierge and security.
- NDA and proof‑of‑funds vetting for high‑profile or ultra‑high‑net‑worth situations.
- Clear signage and guest parking plans that follow building policy.
- Drone operations that respect building permissions and neighbor privacy.
When to list in Boca Raton
The strongest buyer traffic typically runs from November through April, when seasonal residents are in town and travel is at its peak. If your timing is flexible, a fall or early winter launch can put you in front of the highest number of in‑market buyers.
That said, quality listings sell year‑round. With strong media, international reach, and broker‑to‑broker connections, you can capture relocating buyers, investors, and remote shoppers in any month.
What we measure and why it matters
We prioritize measurable marketing so you always know where attention is coming from and how it is converting.
- Exposure metrics: MLS views, portal impressions, social reach, and video views.
- Engagement metrics: clicks to your page, time on page, 3D tour completions, and social saves or shares.
- Lead metrics: qualified inquiries, scheduled showings, and broker visits.
- Outcome metrics: days on market, number of offers, and sale price relative to list price.
These signals tell us what is working and where to adjust. Early momentum is critical in luxury, so we front‑load marketing in the first 30 days and refine based on feedback.
Budgeting expectations
Every property is unique, and budgets flex with building rules and production scope. Typical categories include professional photography, cinematic video and drone, 3D tours, staging, paid digital campaigns, and targeted print or direct mail. We align the spend with your goals, your building’s competitive set, and timing within the Boca Raton season.
Why list with our team
You get the scale of a respected brokerage plus the lift of owned media. Our service is concierge by design, with 24/7 responsiveness, neighborhood storytelling, and a clear plan that meets luxury buyers where they are. We know the Palm Beach County condo landscape and the audiences most likely to act, from Northeast snowbirds to international buyers who shop virtually first.
If you are considering selling in Boca Raton or the broader West Palm Beach–Boca Raton–Delray Beach corridor, let’s start with a custom plan for your unit, building, and timing.
Ready to see how this strategy fits your condo? Request a Free Market Strategy & Media Plan with Evan Sophir.
FAQs
How long does it take to prepare a Boca Raton luxury condo for market?
- Most listings need 1 to 2 weeks for staging, approvals, media production, and MLS setup. Complex projects or HOA schedules can add time.
How do you market to out‑of‑state and international buyers?
- We combine targeted digital ads, broker networks, and owned media placements, then support remote shoppers with 3D tours, floor plans, and video walkthroughs.
What media assets are included in the standard Boca condo package?
- Professional photos, drone imagery where permitted, a cinematic video, social teasers, a 3D tour, floor plans, and polished listing copy.
How do you handle privacy and security in high‑end buildings?
- We coordinate with concierge and security, require appointments for all showings, and can use vetting or NDAs for qualified buyers when needed.
When is the best season to list in Boca Raton?
- November through April typically sees the most buyer activity, though strong media and targeted outreach can create demand year‑round.
What performance metrics will I see as a seller?
- You receive weekly reporting on impressions, clicks, 3D tour engagement, inquiries, showings, feedback, and strategy adjustments.
